A Birthday Keepsake

One Thing We Get
From You
That We Don't Get
Anywhere Else…

for Callan
A Collection of Voices · 2026
The team gathered together by the river, under the trees
The collection.
The Question that started everything

What do you feel that you get from Callan that you can't get anywhere else?

Charley, posing the question to the room

The Uncommon Business Team Retreat · 2026

The student who couldn't make it work.

There was a moment, a couple months ago, that shifted everything I was doing here. I was already all in, but I made it bigger. And you probably don't even know. It was probably something small to you.

I was in student success at the time. A student was about to cancel his membership. My job was to have these conversations, save the sale, and keep them enrolled.

Before the call, you sent a voice message:

He's an OG. Let him stay for free. There's nothing to do.

When I got on the call with him, he cried. He told me he was struggling. That there was no way he could make it work. His lingo went out the window, and I just listened. At the very end I said: you stay here. We're just going to wait it out. His whole face went white. He kind of joked — I'm just going to say for the transcript, I do not expect this. I actually had to convince him to take it.

His world has completely shifted. His family is growing. We just hired him as a coach. We're paying him a generous salary for the seller he deserves to be.

That generosity is not normal in big corporations. That will stick with me forever.
The team, mid-celebration, confetti in the air
The room that answered the question.
and
The thing no one had words for
I almost can't find the words to describe the aura. You have that.
Nick · Copywriter
I just elevate without realizing.
Lex · Director of Operations
What is life even right now.
Kelsey · Creative Content Producer
From Lex
Lex
Director of Operations
A river in Colorado, in January

No force. Just — I'm going. I'd love if you were there.

Callan got me into a river in Colorado. We had to trudge through snow in January to cold plunge. Life-changing experience. No one else in the world could have gotten me to do that.

There's no you have to do it. It's just I'm going. I'd love if you were there. And you're like, hell yeah. I will be there.

You are healthier,
you are wealthier,
you are happier.

That's just because that's who you are. To be in your energy, to feel your presence — I don't even think what would Callan do. I just elevate without realizing. There are very few businesses out there where your life genuinely gets better because you work with you and for you.

This company would not be what it is without you. And I definitely would not have left my business if it weren't for you.

The team gathered together on a couch, leaning in
The people who get to call this work.
What it feels like to be near her
You held the space where I could just do my job.
Kara · Marketing & Paid Media
We get to be wildly successful and we get to be high-frequency. All in the same breath.
Chantelle · Affiliates & Partnerships
I don't think you fully realize what you're doing for women like me.
Itzel · Affiliate Coordinator
The energy that let me detach from the outcome

I just felt safe. That is rare. That is unique.

I did a lot of reflection on the launch and how we spent what we spent. I've never spent that much in that short a time. It actually comes down to you. To your energy and your expansiveness. You quantum leap.

This industry is fear-based. As somebody running ads, you feel like — I'm on the line here. This is all my fault. There's a lot of pressure. Sometimes you internalize it.

But for you, it was: let's keep going. We're going to spend this. It's going to be fine. Holding the vision.

Because you did that, I was able to detach from the outcome and just go right into the numbers and spend. That itself is unique. Many other people aren't thinking that way — they think we're all going down if you don't perform. You held the space where I could just do my job.

Three of the team curled on a couch with laptops, a dog at their feet
A quiet afternoon, heads down.
in the same room
From Syd
Syd
Friend
The word she keeps coming back to is hope

Not the kind of hope that's I hope you get this. Hope for what's already meant for me.

The most magical gift you could give somebody is the knowing. That their life is going to be better. That they are more than what they believe they are — before they can see it for themselves.

You are magic. You can do anything you put your mind to. And just by being that example, you give hope. Not just to me. To everyone around you.

I felt it big time when we were in LA for your birthday. You knew I needed to leave my job. You hoped for me what I could see — what you could see — for myself.

You give people the option to dream bigger. To live bigger. To have a fuller life.

You are beyond selfless. You share every piece of knowledge in the nooks and crannies of your insane brain, without asking for anything in return.

We laugh our asses off. But we also get really real. The times you've been hard on me have given me a life I didn't even realize I could fathom.

A walking
hope box.

I got the jackpot. I lucked out on my circle, on my friends. The word I always come back to — is hope.

The team gathered on the deck at golden hour, wine being poured at the table
What changes when she's the one at the helm
You make it feel like we can play in a game no one has played before.
Chantelle · Affiliates & Partnerships
I look up to every single person here. Starstruck every day.
Kelsey · Creative Content Producer
The team working together at a table
The room, at work.
From Carter
Carter
VP Programs & Innovation
On the room she assembled

My life has gone 10x since I started working with you.

I avoid learning from everyone in this room. Callan, you have this ability — I don't know what it is — to change people's lives almost in minutes when it speaks to them.

I don't think it's any coincidence that my life has gone 10x. Flipped up, leveled up, completely different. Everything just clicks into place since I started working with not just you, but everyone you've assembled in this room.

They say surround yourself with people who are better and more intelligent. You actually do that. And somehow it shows up. It's just so much fun.

Two teammates smiling at their laptops at a live-edge wood desk The team gathered around a table on a sunny deck, laptops open
From Elliot
Elliot
Affiliate
On the momentum, and what we could run through

Whatever happens, we'll figure it out. We can run through some pretty serious walls right now.

I always think of the unrelenting momentum we have. We've been through good times, and thankfully not many bad times — but there have been days. You always say whatever happens, we'll figure it out.

The culture you've created, the drive, the momentum — for all of us, we can run through some pretty serious walls right now. And we've been lucky to not have to hit very many of them. But I have every confidence in this world. No matter what happens here, we could figure it out. This crew, and what you've created, allows us to do that in ways that no one else can.

Carter — what drugs are you on? Freaking mad scientist. Give it to me, T.

I've worked with a lot of affiliate managers. Not one of them has ever been remotely helpful.

Honestly, I don't know a lot of the stuff you guys talk about. I couldn't even dream of what you do. But you bring other people into our world. Getting Charley to notice. Other people so willingly come. It's probably the best place. I'm starting to think there's a whole world of Uncommon Business — for us, for all the students, and for everyone we're building this for.

Your gravity analogy — you really are the center of mass. Your ability to change lives, over time for us, but even in the ten minutes with the guy in Czech Republic on a call. His brain broke. You took the top of his head off.

To pair that ability to change lives with such transformative technology — it's an immeasurable power. And you'll use it, because it's something we want, too.
The whole crew working late around the dining table, laptops open under the chandelier
From Kinsey
Kinsey
COO
A different perspective, from the very beginning

There is just that imagination that nobody else has.

I have a little bit of a different perspective, because I feel like we started before any of this came. But I think — subconsciously — we were definitely being led this way. On a very unique journey.

There are so many things, Callan, that you offer me that I can't get from anyone else in my life. One of the biggest is truly your brain. And the imagination behind what you do. How you think. How you move through your day. There's nobody else that thinks like you.

I'm always putting on my Callan hat and really thinking — okay, how would Callan think about this. I'd love to be in that energy and presence. The rawness of how would Callan think about this. Because there is just that imagination that nobody else has.

And obviously your friendship. You mean so much to me, and what we've been through. There's more to come. And we have a foundation to navigate all of it.
Kinsey and Callan side by side at a long wood desk, both smiling at their laptops Kinsey and Callan stretching together in a sunlit yoga studio
The two of them, side by side.
From Nicole
Nicole
Partner
A unicorn of a human being

I've never met anyone, at the helm, with zero ego whatsoever.

I've never met anyone like you. I've met a lot of people, and there are very few I feel so incredibly drawn to. You are a unicorn of a human being.

Your soul knew it needed to come back just to be light, to be joy, to inspire people. And you do that with every cell in your body. It is a miracle to witness.

Love
without ego.

I have such deep reverence for you. I'm really proud of you. I'm really proud of the people you surround yourself with — it's also really cool because I get a built-in family and team. Getting to spend my time with you, my life with you, is the greatest blessing. I love you.

Two of the team leaning in over a laptop, sharing a quiet moment
Two heads, one screen.
The word she keeps coming back to is potency

A million-and-one qualities. The one top of mind is her potency.

From Anna
Anna
Friend

It is impossible to spend any extended time with Callan and say your life has not been changed by her.

Every single person I know who has had the blessing of being around her — when she comes to mind, it is the same line: that woman has changed my life.

It's because being in her embodied frequency literally changes your life.

She is abundant.
She is unconditionally loving.
She is generous.

I feel forever grateful to have been blessed with her presence. Keep spreading your wings. You truly will never understand the impact you've made in the world. But hopefully today, you get a little peek into it.

I love you forever.

Friends gathered on the grass at a sunlit festival, smiling together

Callan's mom went around the table and gathered each person's word.

What she heard, in one word each.

Generosity.
Courage.
Discernment.
Confidence.
High frequency.
Transformation.
The value of deep connection.
Perspective.
Safety.
Grace.
Love.
Passion.
Opportunity for women.
Trust.
Insight.
Support.
Teamwork.
Love without ego.

You'll always get an honest
answer.

Charley
The whole room together at night, laptops open under the chandelier

Made by everyone
who loves you.

For you, always.

· · ·
A Birthday Keepsake
for Callan Faulkner
2026